Boots : #ShowThemYouKnowThem

This Christmas, it’s all about the thought. It’s about old memories and the new ones you’re yet to make.

The commercial showing two siblings gradually growing older together and it’s everything John Lewis’s 2017 effort wishes it could have been

Now it’s your turn! Share your pictures, tell your story and let us know how you’re going to #ShowThemYouKnowThem this Christmas.

It’s about the secrets you’ve shared and the laughs you won’t forget. Most of all, it’s about finding the perfect gift to really show them you know them. Watch our Christmas TV advert to find out more.

The #ShowThemYouKnowThem hashtag has been trending following its release and here’s how people reacted to the minute-long vid

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